http://www.wellingtongrouppr.com Austin Public Relations Agency, Marketing & Communications Consulting Wellington Group PR, Mon, 17 Jun 2013 17:43:51 +0000 en-US hourly 1 http://wordpress.org/?v=335 http://www.wellingtongrouppr.com/bright-ideas/fiats-not-so-social-media-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=fiats-not-so-social-media-campaign http://www.wellingtongrouppr.com/bright-ideas/fiats-not-so-social-media-campaign/#comments Mon, 17 Jun 2013 17:43:51 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1891 At Wellington Group, we are always on the hunt for brands that introduce innovative new approaches to marketing. We recently ran across a blog-worthy (anti-) social media campaign that did just that. In case you haven’t heard, Fiat’s Abarth 500 is just too fast to follow. If you try to follow the vehicle’s Twitter page, their following... Read More →]]> At Wellington Group, we are always on the hunt for brands that introduce innovative new approaches to marketing. We recently ran across a blog-worthy (anti-) social media campaign that did just that. In case you haven’t heard, Fiat’s Abarth 500 is just too fast to follow. If you try to follow the vehicle’s Twitter page, their following... Read More →]]> http://www.wellingtongrouppr.com/bright-ideas/fiats-not-so-social-media-campaign/feed/ 0 http://www.wellingtongrouppr.com/in-the-news/lessons-learned-from-amys-baking-company/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-learned-from-amys-baking-company http://www.wellingtongrouppr.com/in-the-news/lessons-learned-from-amys-baking-company/#comments Thu, 23 May 2013 19:47:24 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1853 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/in-the-news/lessons-learned-from-amys-baking-company/feed/ 0 http://www.wellingtongrouppr.com/news/introducing-our-summer-2013-interns/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-our-summer-2013-interns http://www.wellingtongrouppr.com/news/introducing-our-summer-2013-interns/#comments Mon, 20 May 2013 20:39:19 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1825 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/news/introducing-our-summer-2013-interns/feed/ 0 http://www.wellingtongrouppr.com/bright-ideas/staying-relevant-on-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=staying-relevant-on-social-media http://www.wellingtongrouppr.com/bright-ideas/staying-relevant-on-social-media/#comments Thu, 16 May 2013 17:29:57 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1808 It’s no secret that social media is a necessity for any business, regardless of industry. And, furthermore, that staying relevant and in the conversation is crucial to social media success.  However, many companies are lost when it comes to knowing what to post and how to stay relevant across their various social media platforms. Followers of... Read More →]]> It’s no secret that social media is a necessity for any business, regardless of industry. And, furthermore, that staying relevant and in the conversation is crucial to social media success.  However, many companies are lost when it comes to knowing what to post and how to stay relevant across their various social media platforms. Followers of... Read More →]]> http://www.wellingtongrouppr.com/bright-ideas/staying-relevant-on-social-media/feed/ 0 http://www.wellingtongrouppr.com/business-tips/lessons-learned-from-mad-men/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-learned-from-mad-men http://www.wellingtongrouppr.com/business-tips/lessons-learned-from-mad-men/#comments Wed, 08 May 2013 20:48:59 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1791 April showers bring May flowers. Well, when it comes to the world of marketing and communications (and consumers at large for that matter), Spring brings the season premiere of Mad Men. What is it about this show that captivates audiences, whether they’re in the business of persuasion or not? Maybe it’s the fashion, the nostalgic peak into the... Read More →]]> April showers bring May flowers. Well, when it comes to the world of marketing and communications (and consumers at large for that matter), Spring brings the season premiere of Mad Men. What is it about this show that captivates audiences, whether they’re in the business of persuasion or not? Maybe it’s the fashion, the nostalgic peak into the... Read More →]]> http://www.wellingtongrouppr.com/business-tips/lessons-learned-from-mad-men/feed/ 0 http://www.wellingtongrouppr.com/business-tips/be-bold-without-crossing-the-line/?utm_source=rss&utm_medium=rss&utm_campaign=be-bold-without-crossing-the-line http://www.wellingtongrouppr.com/business-tips/be-bold-without-crossing-the-line/#comments Fri, 03 May 2013 18:50:32 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1764 Growing up, we were told to follow the rules and color inside the lines. In our professional, adult lives, however, fortune truly does favor the bold. In the marketing world, taking risks is even more crucial, as marketing efforts most often drive the face time your brand has in front of your audience. Taking positive risks typically leads to... Read More →]]> Growing up, we were told to follow the rules and color inside the lines. In our professional, adult lives, however, fortune truly does favor the bold. In the marketing world, taking risks is even more crucial, as marketing efforts most often drive the face time your brand has in front of your audience. Taking positive risks typically leads to... Read More →]]> http://www.wellingtongrouppr.com/business-tips/be-bold-without-crossing-the-line/feed/ 0 http://www.wellingtongrouppr.com/social-media/ask-me-anything-reddit/?utm_source=rss&utm_medium=rss&utm_campaign=ask-me-anything-reddit http://www.wellingtongrouppr.com/social-media/ask-me-anything-reddit/#comments Wed, 01 May 2013 16:58:30 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1753 Ask me anything. This statement opens the door for personal stories, intimate conversations, and the potential to sweeten or sour the connection with your audience. What once was a website that was considered a space for self-proclaimed “nerds” to gather the latest news and strive to reach “the front page of the Internet” is now a social... Read More →]]> Ask me anything. This statement opens the door for personal stories, intimate conversations, and the potential to sweeten or sour the connection with your audience. What once was a website that was considered a space for self-proclaimed “nerds” to gather the latest news and strive to reach “the front page of the Internet” is now a social... Read More →]]> http://www.wellingtongrouppr.com/social-media/ask-me-anything-reddit/feed/ 0 http://www.wellingtongrouppr.com/business-tips/the-need-for-integrated-marketing-methods/?utm_source=rss&utm_medium=rss&utm_campaign=the-need-for-integrated-marketing-methods http://www.wellingtongrouppr.com/business-tips/the-need-for-integrated-marketing-methods/#comments Wed, 24 Apr 2013 15:00:30 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1746 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/business-tips/the-need-for-integrated-marketing-methods/feed/ 0 http://www.wellingtongrouppr.com/business-tips/implement-greener-habits-for-earth-day-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=implement-greener-habits-for-earth-day-and-beyond http://www.wellingtongrouppr.com/business-tips/implement-greener-habits-for-earth-day-and-beyond/#comments Mon, 22 Apr 2013 16:01:39 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1732 Each year, on April 22nd, we stand up and commit to being greener – both professionally and personally. We attend our local Earth Day festivals, and we watch the Earth Day IMAX events and TV specials. But what are we doing to keep this green spirit alive throughout the rest of the year? Follow these simple yet effective steps, and you’ll be... Read More →]]> Each year, on April 22nd, we stand up and commit to being greener – both professionally and personally. We attend our local Earth Day festivals, and we watch the Earth Day IMAX events and TV specials. But what are we doing to keep this green spirit alive throughout the rest of the year? Follow these simple yet effective steps, and you’ll be... Read More →]]> http://www.wellingtongrouppr.com/business-tips/implement-greener-habits-for-earth-day-and-beyond/feed/ 0 http://www.wellingtongrouppr.com/wellington-group/why-intern-at-wellington-group/?utm_source=rss&utm_medium=rss&utm_campaign=why-intern-at-wellington-group http://www.wellingtongrouppr.com/wellington-group/why-intern-at-wellington-group/#comments Wed, 17 Apr 2013 16:29:13 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1723 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/wellington-group/why-intern-at-wellington-group/feed/ 0 http://www.wellingtongrouppr.com/business-tips/why-infographics-attract-customers/?utm_source=rss&utm_medium=rss&utm_campaign=why-infographics-attract-customers http://www.wellingtongrouppr.com/business-tips/why-infographics-attract-customers/#comments Fri, 12 Apr 2013 17:00:21 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1719 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/business-tips/why-infographics-attract-customers/feed/ 0 http://www.wellingtongrouppr.com/business-tips/how-blogging-can-strengthen-your-company/?utm_source=rss&utm_medium=rss&utm_campaign=how-blogging-can-strengthen-your-company http://www.wellingtongrouppr.com/business-tips/how-blogging-can-strengthen-your-company/#comments Wed, 10 Apr 2013 23:39:17 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1714 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/business-tips/how-blogging-can-strengthen-your-company/feed/ 0 http://www.wellingtongrouppr.com/news/the-social-media-effect/?utm_source=rss&utm_medium=rss&utm_campaign=the-social-media-effect http://www.wellingtongrouppr.com/news/the-social-media-effect/#comments Wed, 03 Apr 2013 20:23:59 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1702 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/news/the-social-media-effect/feed/ 0 http://www.wellingtongrouppr.com/in-the-news/nars-expands-to-three-day-event-with-golf-tournament-more-networking-and-sensational-speakers/?utm_source=rss&utm_medium=rss&utm_campaign=nars-expands-to-three-day-event-with-golf-tournament-more-networking-and-sensational-speakers http://www.wellingtongrouppr.com/in-the-news/nars-expands-to-three-day-event-with-golf-tournament-more-networking-and-sensational-speakers/#comments Mon, 04 Mar 2013 22:17:39 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1683 Read More →]]> Read More →]]> http://www.wellingtongrouppr.com/in-the-news/nars-expands-to-three-day-event-with-golf-tournament-more-networking-and-sensational-speakers/feed/ 0 http://www.wellingtongrouppr.com/business-tips/top-5-marketing-mistakes/?utm_source=rss&utm_medium=rss&utm_campaign=top-5-marketing-mistakes http://www.wellingtongrouppr.com/business-tips/top-5-marketing-mistakes/#comments Thu, 21 Feb 2013 23:49:07 +0000 wellingtonadmin http://www.wellingtongrouppr.com/?p=1654 As marketing professionals, we constantly think about the impact of marketing strategies to better serve our clients. Here’s what we came up with... Read More →]]> As marketing professionals, we constantly think about the impact of marketing strategies to better serve our clients. Here’s what we came up with... Read More →]]> http://www.wellingtongrouppr.com/business-tips/top-5-marketing-mistakes/feed/ 0