Upcoming Digital Marketing, Social Media, and PR Trade Shows to Keep on your Radar

We work in an industry where trends are constantly evolving, especially when you consider how the technology powering how we work changes on a daily basis.

For example:

  • Artificial Intelligence (AI) is revolutionizing the digital marketing
  • Marketing Technology will represent 28% of marketing budgets in 2018.
  • After being introduced to the world by Pokémon Go, Augmented Reality has penetrated the marketing industry as a highly coveted way to interact with people. (Source)

Even as dynamic marketing experts, it’s possible to fall behind on the latest and greatest developments in digital, social media, and public relations. This ever-changing landscape can make our work extremely challenging, but also tremendously exciting and rewarding. That’s why you should read the news, keep up with current events online, and curate a list of influencers and thought leaders to follow for insights and analysis.

But for a more interactive and engaging way to follow what’s happening (or could happen!), we encourage you to attend relevant trade shows and conferences on a regular basis.

In fact, we’ve collected a few stellar, upcoming trade shows that we highly recommend, especially if you want to stay a few steps ahead of your competitors. And if you’re lucky, you might even run into one of us from Wellington Group while you’re there!

The Definitive Digital Marketing Gathering

Dallas, TX – December 5-6, 2017


Featuring key speakers such as Microsoft’s Senior Marketing Communication Director, Geoffrey Colon, and Social Media Strategist at Harvard, Robert Bochnak, The Definitive Digital Marketing Gathering is a fantastic opportunity to learn about contemporary trends and strategies throughout the digital world. Sessions will cover content creation, search, email, social, and just about anything else you’d need to meet all your digital marketing requirements!

Traffic and Conversion Summit 2018

San Diego, CA – February 26-28, 2018


By bringing together expert marketers who have diligently researched what’s new and hot in the industry, the Traffic and Conversion Summit will feature key breakthroughs in traffic and conversion, complete with all the new traffic channels you can use for your business.

Social Media Marketing World

San Diego, CA – February 28-March 2, 2018


A favorite among the social media mavens here at Wellington Group, Social Media Marketing World will amp up your social media presence as skillful marketers share their most effective social strategies and business building ideas.

The Social Media Conference for PR, Marketing, and Corporate Communications

Orlando, FL – March 14-16, 2018


This event at Walt Disney World will showcase the critical techniques necessary as you overcome the crowded digital world and short audience attention spans. Master key best practices for social media, digital marketing, and PR, and take a ride on the Tower of Terror as well.

Intelligent Content Conference

Las Vegas, NV – March 20-22, 2018


Featuring speakers like Robert Rose of the Content Marketing Institute, the Intelligent Content Conference spotlights how developing and implementing intelligent and strategic content is key to improving and enhancing all areas of your marketing approach so you can reach your specific target audience.

Email Evolution Conference 2018

New Orleans, LA – April 4-6, 2018


Don’t be the company sending out emails that go directly to consumers’ trash bins. At the Email Evolution Conference 2018, you’ll learn about cutting-edge technologies and strategies that will keep your customers’ attention and move them into your sales funnel.

MarTech – The Marketing Technology Conference

San Jose, CA – April 23-25, 2018


Need a boost in your tech knowledge? MarTech offers you a forum to learn about new technologies and understand how they are being revolutionized for use in the marketing space. Now is not the time to be left behind the cutting edge!

To ensure your business takes advantage of the newest marketing trends, get these trade shows on your calendar. Your clients and customers will appreciate it!

Why Our Agency Grew to Include Digital Marketing

Wellington Group Marketing & PR was founded in 2007 to provide marketing and public relations services to local and national brands in the fitness, food, and lifestyle sectors. While working in this niche served us well over the past decade, the nature of the PR and marketing industry has shifted, including client needs and expectations.

We’ve always been believers in the efficacy of digital marketing, but the new marketing landscape meant that we needed to diversify our approach and expand our talents. While traditional public relations are still essential, we decided it was time to shift our mindset and adopt more integrated methodologies. And this had definitely included developing a carefully curated team with extensive experience in the digital realm.

Increasing Our Competitive Advantage

Anyone in the marketing agency landscape can tell you the industry is hyper-competitive. As a firm that is looking to grow and expand into new markets, marrying our tried-and-true public relations expertise with digital marketing felt like a natural next step. To really give us an edge over the competition, we’ve nearly quadrupled the size of our team to include experts in SEO, paid search, email, user experience, web design, and content.

Improving the Return on Investment

Understandably, clients want to know where their investment is going. The more tangible, the better. But as any public relations professional can tell you, it can be difficult to measure the ROI of traditional public relations endeavors. By combining our traditional PR acumen with the improved measurables of digital marketing campaigns, we can now provide our clients with more detailed numbers and concrete results, which in turn, increases our value to them.

Symbiotic Growth

We aren’t replacing our traditional public relations efforts with digital marketing. Instead, we’re amplifying each discipline through a symbiotic relationship, as digital marketing and public relations naturally complement each other.  To have a truly solid PR strategy, you need both to drive consumer behavior and tell your story.

While this transition has been a huge undertaking, we’re continually discovering exciting ways to integrate digital marketing and public relations together in successful and productive campaigns. The ultimate goal? To better serve the needs of our existing client base while also expanding that portfolio in new directions.

Does your public relations strategy need a boost? Give us a shout, as we’d love to help grow your business, too.

What Role Should Analytics Play in Your Marketing?

Are your marketing efforts working? How can you tell? If you don’t know how you’re doing, how will you improve? WordStream succinctly defines marketing analytics as “the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).” Understanding what marketing analytics is and how to use it helps marketers become more efficient – maximizing budget and reducing wasted spend.

These days there are ample resources online that can take the guesswork out of your job and make your life easier. For example, Google AdWords is one of the many available platforms that can show you how many people have seen your ad, clicked through to your website, or called you. Through their tracking tools, you can tie your ads back to your bottom line – sales, new clients, or whatever moves the needle for your business.

With this in mind, what are most important metrics to track? There are many to choose from, but here are the top five key performance indicators (KPIs) you should already be tracking.

1. Revenue
If generating sales is one of your goals, you need to make sure your sales exceed your expenses in your campaigns. At the end of the day, sales revenue is the metric that will resonate most with your client or whomever you report back to.

2. Conversion Rates
Is your content marketing effective? Is your landing page traffic making it through the sales/acquisition funnel? Content marketing should never remain static. You should constantly be looking for ways to optimize and improve your content placement and landing pages.

3. Cost Per Conversion (CPC)
There are a few questions you should ask yourself when considering your cost per conversion. How much is each conversion costing you? How many conversions are your efforts generating? Of these leads, how many actually have value?

4. ROI
Here, reporting is key. Being able to report and scrutinize website activity and sources of traffic is crucial to online success. Being able to analyze this data will help you in optimizing traffic sources, which will in turn generate more lead traffic and increase your conversion rate.

5. Social Media Reach
How many leads can be attributed to your social platforms? You should know which social platforms are best suited for your business. The more targeted an approach to social media you take, the more valuable your generated leads will be.
We all want to get the most bang for our buck. Fortifying your marketing strategy with these metrics will ensure you’re able to back up your efforts with solid data and adjust where needed.

Choosing the Right Social Channels for Your Business

In the age of social media, it can be hard to keep up. As soon as you get the hang of one platform, it changes; or, newer, better platforms rise up to usurp its throne. In the game of social media, you win, or you fade into oblivion.
Part of being able to execute a successful social strategy is choosing the right platforms for your business. Among all the available options, this may seem daunting. However, if you ask yourself a few key questions, you should be able to quickly determine which platforms make sense for your business.

The first and most important question involves your social media objectives. If you’re unable to state how and why a specific channel will help you reach your goals, you should probably forgo it.
If your goal is to boost brand awareness, choose well-established platforms with a large user base and avoid newer platforms. Well-established platforms are typically easy to use and have the largest audience. As we move toward pay-to-play, it can be hard to reach your target audience organically. Look into available social media advertising options as well, whether your budget is large or small. If your goal is to increase lead generation for your product or service, platforms like LinkedIn, Facebook and Twitter are your best bet.

You should also consider the platforms your target audience is already using. For example, if the bulk of your target is women, ages 45-65, Snapchat is likely not the right platform on which to be spending your time and efforts.

Be aware of your current demographics to make the best decision. Your audience should inform your decision on where to place your efforts and the content you create. The more targeted your approach, the higher your chances are of conversion. If you don’t already have social channels set up, conduct some demographic research to determine what makes the most sense.

Where are your competitors visible online? What is their following and level of engagement like? What kind of content are they sharing? Knowing the current landscape will give you an idea of what you should and should not be sharing. Sprout Social is a resourceful platform with tools for monitoring how you stack up against your competitors on social media.

The kind of content you create depends on your business and goals. If you want to share industry-specific news, company updates or thought-leadership editorials, you want a platform that is B2B friendly, such as LinkedIn. Twitter is also a great platform for industry news and updates, and Medium, Pinterest and Instagram are best suited for B2C businesses that have interesting visual elements. These platforms lend themselves to aspirational visuals and are an excellent place to build your brand’s visual story.

As video content has become more popular, social platforms have adapted to support video content more seamlessly into their feeds. Platforms like Facebook and Twitter tend to have a more universal appeal, while YouTube, Instagram, Snapchat and Periscope appeal more to younger audiences.

When choosing the channels that are right for your business, it’s important to strike a balance. Utilizing only one platform will likely not be enough; however, spreading yourself too thin will make it difficult for you to make enough of an impact on any one platform.

Need help with your social strategy? Let’s talk!

Intern Tips: Do’s and Don’ts

Internships – the gateway to the real world and beyond, where you make lasting connections and learn the ropes of the industry. If you’re just entering the internship world, it can be very daunting and stressful. But don’t worry, we’ve got your back with these do’s and don’ts of internship life.

Read More “Intern Tips: Do’s and Don’ts”

Meet The WGPR Team: Dawn

Dawn Psaromatis

One of the Wellington Group Marketing & PR core values is “laugh hard, work hard,” and boy do we live up to it. Our office is a tight-knit group of individuals with quirky personalities and passionate spirits. Our team is incredibly unique, and we want to invite you to see a little behind the scenes of what it’s like to be surrounded with so many strong-willed and impressive individuals.

Our next team member to introduce to you is Dawn, our fearless team leader. Dawn is described as remarkable, talented, joyful and a prankster by the rest of the WGPR team. She may hide shrimp tails in your desk for a laugh, but Dawn truly is a one-of-a-kind person with an outstanding sense of humor.

What is your favorite animal?
Goats (fainting goats to be exact)

What’s your favorite color?
Orange and pink

What’s your favorite book?
Pillars of the Earth or East of Eden

What’s your favorite movie?
Sliding Doors

What’s your favorite TV show?
CBS Sunday Morning

What is your favorite song?
My List, Me and You and Your Great Name

What is your favorite food?

What is your favorite outdoor activity?

What is your favorite form of exercise?
Power walking, running or weight lifting – anything I can do

What is your favorite time of year?
Fall (cooler temperature, beautiful colors, winding down the year, holidays) and Spring (new beginnings)

At what age did you become an adult?
Middle school

If you could be any fictional character, who would you be?
Hermione Granger

If you won the lottery, what would you spend it on?

  • Securing my son’s college fund and savings
  • Paying off any debt/credit card balances
  • Paying off my family’s debt/credit card balances (including my sister’s tuition)
  • A home in Austin (this includes mother-in-law quarters in the back) and a home in Steamboat
  • An office with a test kitchen for Wellington Group Marketing & PR
  • Surprise vacation for my team members
  • Fixing my car and giving it to someone (for free)
  • Buying me a new car
  • 10% for our church
  • A big donation for the missionary we sponsor in Rwanda
  • Adopting a child (or children)
  • A condo and car for our nanny
  • A scholarship fund for underprivileged kids (starting to work with them in middle school)
  • A private plane
  • A boat

If you could meet anyone, living or dead, who would you meet?Jesus, Jimmy Fallon and Bono

What’s the best compliment you’ve ever received?
Anything about my character and humor (and my legs)

If you could go anywhere in the world, where would you go?
Fiji and New Zealand

What is the best gift you’ve ever received?
My husband and son

How would you describe your personal style?

How to Stay Focused at Work

According to Time Magazine, most people now have an attention span shorter than that of a goldfish’s at nine seconds. It’s no wonder then why we sometimes struggle to stay focused at work with a validating statistic like that! Maintaining your focus is a difficult task, but there are some tips and tricks we use at the office to help us power through.

Coffee, Coffee, Coffee – The power of caffeine is real. While many of us choose to start off the day with coffee, experts say that drinking your caffeine between 10 a.m to noon and 2 p.m. to 5 p.m. will actually help you to be the most productive. If you’re someone who still needs their morning cup of coffee, don’t feel bad, these prime times are good to keep in mind when you are debating that next cup.

Hide Your Phone – Yes, we are well aware this tip is easier said than done. Many of us work with our phone out on our desks, right next to our computer, but this can easily become a distraction. If you’re finding yourself getting distracted often, move your phone from sight. Place it in your desk drawer or purse and change it to airplane mode or “do not disturb” mode. If you have a really important task to tackle, you may even consider powering it off. In addition, this can actually be very helpful for your device. Only when it is powered off can your phone receive service tower updates.

Get Organized – At the start of each day, write down your to-do list and make sure to include the amount of time you think it will take you to complete each task. By including the time, you’ll be more likely to stay on schedule, which also means you’ll subconsciously be forced to more focused and on task. Plus, it is always satisfying to see the visual progress as you cross things off of your list throughout the day.

Stay Hydrated – It seems we’re always hearing about the many benefits of water and there’s a reason for that: hydration is key. If you are dedicated to maintaining focus, then you have to stay hydrated, and coffee doesn’t count. Invest in a reusable water bottle and keep it full and near your desk. You’ll be surprised at the difference you’ll see by simply drinking more water.

What are some of your tricks for maintaining focus at work? Share with us in the comments below!

Our Favorite Industry Blogs

As PR girls, it’s our job to know current events and be up-to-date on what’s happening in our industry. If we want to produce awesome work for our clients, we’ve got to make sure we aren’t missing a beat! Marketing, public relations and social media are industries that are evolving every single day so we are constantly updating each other on new strategies and ways to get things done. We never stop learning and we wouldn’t want it any other way. We do our fair share of blogging, but we still look to other awesome blogs to keep us on the ball. We’ve put together a list of must-read blogs to get you inspired and help you stay up-to-date on industry news no matter how busy you are.

nyc PR girls – This blog might be our favorite. We love Adrianna and Meg’s blog because they write on a variety of topics from pitching and getting press coverage, to advice on applying for jobs.

PRNewser – Before we hit the hay each night, this is the blog we are reading. It covers the inner working of the PR industry and keeps us up-to-date on the latest industry news that we can’t afford to miss. When we need to know what works, what doesn’t and why, this is the blog we go to!

SocialTimes – Looking for a one-stop-shop for learning all things social media? SocialTimes is the blog for you! From breaking Facebook news to the latest Instagram trends, SocialTimes has the inside scoop.

PR Blonde – Lauren describes her blog as “a little industry and a little fun” and we have to agree. She shows us what happens behind some of the most popular brands in our industry along with tips on how to be the best PR girl we can be. It’s also worth noting how incredibly sweet she is. Trust us, you’ll love her and her blog!

Copyblogger – We love Copyblogger because it offers valuable information to help stay up-to-date on what all is going on in the marketing world. Every week Copyblogger brings us original and relevant content that often teaches us how we can be reaching our client’s target audiences in the most efficient way.

Do you have any favorite blogs from the PR/marketing/social media world? Tell us in a comment below!

Photo courtesy of nycprgirls.com, prblonde.com, adweek.com/prnewser, adweek.com/socialtimes and copyblogger.com

How To Stay Organized At Work

Staying organized at work can be a challenge, especially when you’re working in the marketing and public relations industries. Everyday something new comes up, and you have to completely re-think your schedule and update your planner (we are nothing without our planners!) Good news is – we thrive on the nature of our industry. As PR ladies, we are pros at accepting change and quickly reorganizing our schedule to get the priorities done. So how do we stay organized each day? Read on for some of our secrets!

  • Tidy up: Keeping your desk tidy is the first step to staying organized at work. A clean desk without distractions and clutter will help you focus on the task ahead. If you have trouble keeping your workspace clean and neat, just take five minutes everyday to tidy up. Trust us, you will be way more relaxed throughout your day.
  • Create your to-do list at the end of each day: That’s right. Before you leave the office take some time to write down your to-dos for tomorrow. Doing so allows you to mentally prepare for tomorrow and ensure that you won’t start off the day stressed.
  • Ensure everything has its own space: Public relations has the reputation of being a hyper-organized person’s career. In our office that stereotype rings true. We obsess over folders and structure. Our emails, files and paperwork are all in correctly labeled folders and there may be color coordination involved, don’t judge. If you’re anything like us, you’ll feel much more centered when everything is where it belongs.
  • Make your space work for you: We can’t all have a corner office over looking a beautiful skyline, but we can take a few steps to make our work environment work for us. Here in our office, we despise florescent lighting. Instead, we light up our office with lamps that create an environment that keeps us calm and relaxed.

How do you stay organized at work? Leave us a comment below!



Stay Focused On Your Blog

One of the best ways to connect with your audience is through blogging. When used properly, a blog can be the perfect way to showcase your business’ unique voice while providing informative content and boosting your SEO ranking with fresh content. But how can you ensure that your audience is actually paying attention? Here are a few tips to keep blog readers focused:

Spice It Up With Images.
While written content is great, having too much text in your blog can leave readers burnt out. Break up each post with related images to keep your audience interested in what you have to say. Want to hook them right away? Place an image towards the top of the post to help lure readers into reading the rest of your content.

List, List, List.
To avoid reader burn out, sort your content into lists. Brief, digestible pieces of information are much more attractive to readers than long blocks of text. Notice what we’re doing here?

Get To The Point.
It’s easy to get carried away while blog writing, especially when you’re writing about something you’re truly passionate about. But remember – long-winded opinions don’t always translate well with readers. Keep your content concise and to the point.

Relevancy Is Key.
In today’s world, current events spread online faster than wildfire. Why not join in? Whether it’s the new season of House of Cards or the latest political scandal, connecting your blog’s content to the public’s interest is the perfect way to keep an audience engaged. Need some guidance? Check out our post on how to effectively react to trends.

Don’t Forget To Interact.
Use your blog as a medium to connect with your readers. Make sure it has a comment section so that your audience can react and respond to what you have to say. And when applicable, comment back and get a conversation started. This will not only engage your readers, but it will also keep them coming back for future blog posts.

How do you keep your readers focused? 

To App or Not to App?

mobile apps

With the constant technological whirlwind that our society endures every day, it’s tempting for businesses to believe that they need to hop onto every trend and platform. One area of confusion that many business owners often fret about is app development. When does a company need it and when does it not? It’s important to reach customers where they are – and where they are in today’s environment is mobile. But, this does not necessarily mean that they need an app to get the message.

If you’re thinking of creating a mobile app for your business, here are a few tips to help out along the way:

  • Create An Innovative Idea: Shape your app around a service or action that no other app in the industry provides. Take Nike as an example. The exercise giant was one of the first to jump on this train, developing the Nike+ Running App for users to easily track their running activity. While most brands provide shopping or customization tools, Nike chose to build their brand using an alternative outlet. Runners began to associate Nike with the activity of running, in turn building brand loyalty. Their mobile marketing efforts have continued to evolve with innovation at the heart of it all.
  • Minimize Processes: Your app should minimize an otherwise difficult process for customers. This will allow them to be better served, offering the company a competitive edge. Chase Bank set the standard for mobile app banking – first launching the mobile check scanning function, which all other major banks have fought fiercely to catch up with. No longer do customers have to drive to the bank or stand in line during work hours; they can do it from their own home on their own time. On a smaller scale, a company might have the opportunity to develop a client portal in order to access information or to accomplish a particular task that would otherwise be more complex or time-intensive.
  • Focus On An Extension of a Product Or Service: Use your app to simplify the buying, planning or building process for customers on-the-go. Chipotle, Dominos and other restaurant chains have begun offering food ordering apps, allowing customers to customize their burrito or pizza and place their order – with their credit card already saved – in no time. There is no “about” section; this is not a mobile version of their site… this is about extending the service through their tablet or phone.

As mentioned above, apps are not for everyone. If the following aspects are present in your company’s app brainstorming, it may be best to steer clear of development:

  • No Clear Goals. First and foremost, an app should not be invested in without a clear purpose. Many companies dive in with the mindset that they must create one to stay current, without thinking through why they are doing it. Without pain to resolve and goals to accomplish, put the app conversation aside.
  • No Problem Being Solved. One question you must ask before delving into the world of app development is – will this app provide something more to the customers than what a mobile-optimized, responsive website can provide? If the answer is no, then skip. It’s not worth the hours and dollars needed to build a replica of an existing website.
  • Small Budget.
 Bottom line – app development is not cheap. It takes serious dollars to create an app that will provide a strong return on investment. Beware of app development companies touting claims that they can develop a proper business app with $5000 or less. Typically this kind of app development allows for very little customization, very little functionality and requires the app design to stay within a very strict template or layout. This combination makes for an app that is not unique, cannot solve any problems and, therefore, is not worthwhile.

While apps have the potential to be great business tools, they’re not right for everyone. Always remember to be realistic about your company’s services and budget. Who knows? The next “must-have” app just might have your company’s name on it.

Blurred Lines: Marketing & PR


As a full service public relations, marketing and communications firm, we often get asked, “So.. what’s really the difference between marketing and PR?” The short answer? Not a whole lot, but there are definitely distinctions between the two that we would like to expand on.

Let’s start with the official definitions:            

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. –The American Marketing Association

Public Relations: a strategic communication process that builds mutually beneficial relationships between organizations and their publics. –Public Relations Society of America

The fine lines that separate marketing from PR really revolve around the fact that marketing has a main goal of sales and profit, while PR focuses on the mutual understanding between the organization and its publics along with positive perceptions. In terms of measurement, marketing looks mainly at the short-term results, while PR looks mainly at the long-term results that stem from meaningful conversations with potential customers.

Some activities that fall under the marketing umbrella include:

  • Website
  • Blogging
  • SEO
  • Coupons

Those that fall under the public relations umbrella include:

  • Media relations
  • Crisis Management
  • Social Media
  • Awards

As more and more of our activities have migrated online, the lines between marketing and PR have blurred even further. What makes the two go so well together is the storytelling aspect. Both marketing and PR work to communicate a story so that the organization can gain customers, drive revenue and/or foster positive perceptions.

Public relations creates an environment where marketing can thrive and vice versa. This is the “mash-up” of industries that we are witnessing. It’s all public facing, revenue-driven and necessary for long-term growth. Smart businesses shouldn’t choose between the two, but instead, incorporate them both. Watch out for this throughout 2014 – the industries are only becoming closer!

How to Create An Effective Marketing Campaign

Effective Marketing Campaign

We’ve already covered some pretty great marketing campaigns in the past, like the Google Android and KitKat partnership, as well as the Twinkies comeback. But what makes these campaigns so effective, you might ask? Well, we’re here to break it down:

Great campaigns have a story, theme and strategy behind them. Before you jump right into the tactics and messaging, it’s important to have a clear statement of strategy and goal for what you want to achieve. Is it awareness?  Is it action? Understanding what your campaign aims to do will guide you and your team as you make the campaign come to life.

Another important element is knowing whom your campaign aims to reach. Analyze your target market and tailor the campaign message to them. Nowadays, you have to utilize multiple channels to get you message through the clutter in order to reach your target. It’s all about sending the right message to the right person at the right time. In order to keep your audience engaged, you need to continue the conversation and foster a relationship with your target so that you stay top of mind. There’s tons of marketing software out there that can help you deliver a series of messages through different channels in a timely fashion, thus nurturing the relationship with your potential customer/client.

An effective marketing campaign is strategic from beginning to end. If you are looking for more advice or guidance, feel free to contact us!  We’d love to help.

SEO: Why Does It Matter?



Bottom line: your website is your #1 marketing medium. It’s how people find you, understand who you are, and get in touch. It is your best lead generation tool available and, therefore, can be an incredible source of revenue.

A beautiful and well branded website design is important (which we cannot stress enough), but that alone will not guarantee that your audience will find it.  So, how do you ensure that your company is seen and heard? Search engine optimization (SEO).

How can you work to improve your search engine ranking?

  1. Create Fresh Content: Blog
    Search engines give greater value to websites that produce fresh content regularly. And, unless you are a big-time eCommerce company, uploading new skus on a weekly basis, your website is generally too static to make the cut. Not only does blogging provide added value for your customers and another outlet for new prospects to discover you, the fresh content that your blog brings to the table helps your ranking by leaps and bounds.
  2. Up the Engagement: Social Media
    With Google’s recent Panda update, social media now carries far greater weight than ever today. Search engines take both followership and engagement (e.g., mentions and retweets) into account. Their thought process? The more engagement and followers you have, the more authority you must have over your area of expertise and the more fresh content you must be producing. Note that this does require you to link your social media from your website and vice versa.
  3. Break It Up: Subpages
    Although it doesn’t seem as user friendly at first glance, search engines (and customers) reward sites that separate their content into various subpages. Think about it this way, because we separate our service pages between branding, social media, marketing, and design, we can be more easily found when someone is searching for that specific service. This also allows for the keywords to be included in your URL and title tags, which helps in the optimization process as well.

Remember that keeping up with your SEO ranking is an ongoing process. With new websites popping up everyday, you are never finished. Stay on top of Google updates and industry trends to ensure you’re changing your methods as the algorithm itself changes too. It’s worth the time and energy!

Top Halloween Costume Trends In 2013

It’s that time of the year when tricks, treats, trends and pumpkin spice lattes take over. This can only mean one thing: Halloween! Commonly known as “the one night a year when girls can dress like a total slut and no other girls can say anything about it,” to quote Mean Girls. This year, that may be true, especially since “Miley Cyrus costume” is making the ranks as the 2nd most popular Google search. Surprise, surprise, our previous question regarding Miley’s publicity has been answered: there is no such thing as bad publicity.

Aside from the obvious trend in wrecking balls, teddy bears and foam fingers, what else can we expect to see when trick-or-treaters take to the streets? We’ll probably see our fair share of witches, cats, pirates, etc., but as a marketing and PR firm, we’re more intrigued by the creative and innovative Halloween costumes that people come up with.

An easy (yet trendy) outfit we foresee being a hit? We’ll give you a hint: what does the fox say?

We’ve already covered this trend in a previous blog post, and are pretty sure we’ll see some foxes breaking out in song and dance this Halloween. Maybe we’ll finally be able to answer that infamous question…

Another trendy costume for 2013: the little yellow Minions from Despicable Me. Whether you get your adorable minion costume from a store or DIY – please, keep it G rated.

We’ve covered movie caricatures and viral videos – but our list would not be complete without TV-inspired costumes from popular shows like Breaking Bad, Game of Thrones and Duck Dynasty. Yes, whether you wish to channel your inner Walter White, Khaleesi or Willie Robertson, there’s a costume for that – along with 10 DIYs from YouTube to assist you with the project.

Whatever it is you decide to be for Halloween – don’t be afraid to think outside the box! Word on the street is that the most unique costumes get extra candy… but don’t quote us on that. Also, don’t neglect your furry friends! They want to be a part of the festivities too (yes, pet costumes are trending!).

So sit down with that pumpkin spice latte and let your creative juices flow! Use the web and do some research for costume ideas. We’d love to see what you come up with!