Should Your Company Start a Blog?

When we develop social media strategy, a company blog is usually on the list of recommended tactics. The information you post on your blog gives more details than a sentence-long Facebook update or a 140–character tweet on Twitter, and when updated frequently, a blog can be a helpful tool for your clients, potential clients and others in the industry. Developing an engaging blog can take work and discipline, but in the long run, it can build your credibility, brand awareness and create effective communication with your audience. Here are some pointers as you start your blog.

1. Make a blog guideline
Before you start writing content for you blog, you need to decide a few things that will help give your blog structure. What is the goal of your blog? How often will you post? What kind of topics will you write about?

2. Write blog posts to fit your audience
Now that you’ve decided on your blog topics, draft some blog posts and make sure they are engaging for your specific audience. Are they relevant, interesting, and/or helpful? Is it too much about you/your company and not enough about your audience?

3. Respond to your audience
After your posts are live, monitor how your audience responds. Do they like the topics or do they need tweaking? Respond to comments posted on your blogs, especially if your topic is controversial. Listen earnestly and respond honestly. Look for ways to educate and inform your audience.

Affordable Attorney Isn’t an Oxymoron

As a business owner, I am definitely familiar with the challenges a new venture can present. Our clients (normally small to medium-sized businesses) often face the same challenges and have the same legal questions about starting or expanding their business, daily operations, partnerships, risk management and litigation, etc. To save money, some business owners (guilty as charged – pun intended) will obtain legal advice from an attorney friend (even if this friend is a criminal defense attorney or a divorce attorney – both niches have nothing to do with running a business). Isn’t this the equivalent of seeing an optometrist for a knee injury?

I was pleasantly surprised when I was introduced to Cathleen Slack with Lloyd Gosselink Attorneys at Law. The firm offers a broad range of services and the Business Services Group there offers two fixed-fee packages that help businesses either get off the ground or continue their operations. One package is an initial consultation package that includes three lawyers/two hours/$600 to make sure your business entity is structured to achieve your goals, maximize returns, and provide future growth. We always advise our clients to be proactive and not reactive when it comes to their communications strategy. Shouldn’t everyone’s business strategy (including the legal aspects) be the same?

Here’s an example of some of the services offered to help businesses succeed:

  • Formation of business entities, such as partnerships, limited liability companies, other professional entities, and both for-profit and nonprofit corporations.
  • Assisting with negotiating real estate leases, purchases, sales and development agreements.
  • Drafting and reviewing contracts including real estate, employment and severance agreements, construction contracts, and sale and purchase contracts.
  • Assisting with employment activities, including drafting initial employment forms and policies, workforce training, advising on employment law compliance, and evaluating employment decisions and documentation
  • Litigation avoidance, risk management, and pre-litigation counseling to help businesses avoid disputes and to be in the best position to prevail should a dispute arise.

For more information about Cathleen Slack and Lloyd Gosselink Attorneys at Law, go to

How to Become a Networking Pro

After a big networking event, what do you do with the stack of business cards you’ve collected? Do you have certain goals when attending or is it just a check off your professional to-do list? Before you rush into your next event because they say it’s important, think about the following things.

  1. Why are you attending the event and what do you hope to get out of it? If there are specific people you want to meet, research them online or start up a Twitter conversation with them ahead of time.
  2. As you network and collect cards, make notes on the back of cards about the person to help you remember them and include things you want to follow-up with that person.
  3. Bring your social network to the event. Snap and post pictures to Facebook, Twitter and/or LinkedIn. Find and follow people on Twitter while you talk to them, depending on the atmosphere of the event.
  4. After the event, connect and follow-up with your new contacts. Add new contacts on LinkedIn, continue conversations on social media networks, and follow-up by email.
  5. Keep networking! It may sometimes feel like work to attend and converse, but networking with consistency and following-up genuinely can bring you to the right connections and you never know where the connections can take you.