Why Our Agency Grew to Include Digital Marketing

Wellington Group Marketing & PR was founded in 2007 to provide marketing and public relations services to local and national brands in the fitness, food, and lifestyle sectors. While working in this niche served us well over the past decade, the nature of the PR and marketing industry has shifted, including client needs and expectations.

We’ve always been believers in the efficacy of digital marketing, but the new marketing landscape meant that we needed to diversify our approach and expand our talents. While traditional public relations are still essential, we decided it was time to shift our mindset and adopt more integrated methodologies. And this had definitely included developing a carefully curated team with extensive experience in the digital realm.

Increasing Our Competitive Advantage

Anyone in the marketing agency landscape can tell you the industry is hyper-competitive. As a firm that is looking to grow and expand into new markets, marrying our tried-and-true public relations expertise with digital marketing felt like a natural next step. To really give us an edge over the competition, we’ve nearly quadrupled the size of our team to include experts in SEO, paid search, email, user experience, web design, and content.

Improving the Return on Investment

Understandably, clients want to know where their investment is going. The more tangible, the better. But as any public relations professional can tell you, it can be difficult to measure the ROI of traditional public relations endeavors. By combining our traditional PR acumen with the improved measurables of digital marketing campaigns, we can now provide our clients with more detailed numbers and concrete results, which in turn, increases our value to them.

Symbiotic Growth

We aren’t replacing our traditional public relations efforts with digital marketing. Instead, we’re amplifying each discipline through a symbiotic relationship, as digital marketing and public relations naturally complement each other.  To have a truly solid PR strategy, you need both to drive consumer behavior and tell your story.

While this transition has been a huge undertaking, we’re continually discovering exciting ways to integrate digital marketing and public relations together in successful and productive campaigns. The ultimate goal? To better serve the needs of our existing client base while also expanding that portfolio in new directions.

Does your public relations strategy need a boost? Give us a shout, as we’d love to help grow your business, too.

Why We Had a Meeting About Meetings

A meeting about meetings. Sounds silly, right? Recently, we decided it was time to have an open discussion about the way we conduct our internal meetings – how long should they last? Who needs to attend? Are devices permitted? Should we enforce “no meeting” blocks? What seems like a superfluous meeting topic at first is actually quite tactical. Here are a few reasons why it may be beneficial for your business to touch base on your meeting culture.

The point of having internal meetings is to come together, collaborate and hopefully, come up with solutions. In order for these things to happen, meeting participants need to 1) come prepared 2) come ready to focus. It’s difficult to come to a meeting prepared and focused if you’re slammed with other meetings all day, on top of other work that needs to get done.

To ensure that we’re able to come to meetings well-prepared and focused, we’ve implemented a few new meeting guidelines. Firstly, we decided that for formal meetings that need to cover a lot of ground, agendas are a must. Setting an agenda prior to a meeting helps to maximize the time spent in the meeting by keeping everyone on track and focused on the topic at hand. The more focused your time, the more productive your meeting. In addition to helping focus the meeting, a pre-set agenda helps everyone come ready to discuss each topic. By pre-determining the flow of the meeting, we also hope that this will help us spend less time in meetings as well.

In addition to time management, we’ve decided to spell out whose attendance is required and whose is optional. Meeting invitations will indicate who must attend and who is encouraged to attend. This keeps interested parties in the loop with the understanding that they can decline the invitation if other work needs to take priority during that time. Those who do attend are permitted to bring their devices with the expectation that they will only be in use if it’s relevant to the meeting.

We toyed with the idea of implementing a “no meeting day” once a week. Proponents of this measure argue that it allows for a solid day of uninterrupted work. While many of us were initially drawn to this idea, other team members who have previously worked in environments with “no meeting days” found that this resulted in a couple of days a week where they were slammed with meetings.

To strike a balance, we’re trying out “working blocks” instead. We agreed that for the time being, we will designate the first half of our Mondays and Tuesdays to “working blocks,” as well as the second half of our Fridays. Our hope is that this will result in a balanced meeting schedule throughout the week, with plenty of time to execute on client work.

By employing these simple guidelines, we are optimistic that our internal meetings will become more efficient, more collaborative and more productive. Work smarter, not harder!

Books to Help You Grow in Your Career

Whether you’re just starting your career, looking to take the plunge with a new job, or just need a little inspiration at the office, here are some book recommendations to help you up your game.

Born for This

by Chris Guillebeau

When people ask you the dreaded question of “what’s next?” for your career, your stomach may drop a little. Don’t worry though, Guillebeau’s New York Times Bestselling book, “Born for This,” will help you conquer that question for both you and others. “Born for This” will guide you through figuring out not only what it is you want to do, but what actions you should take to get there.


by Angela Duckworth

Ever feel like you’re down on your luck? This New York Times Bestseller teaches you that luck has nothing to do with success. Duckworth identifies “grit” – a combination of passion and persistence – as the key to achievement. Filled with personal anecdotes and interviews from high achievers such as Fortune 500 CEOs and West Point cadets, Duckworth shows how far hard work can take you.

Lean In

by Sheryl Sandberg

“Lean In” not only advocates for equal representation for women in business, but encourages both men and women to be actively engaged in their careers. Filled with her personal experience as Facebook COO and data centered around workplace leadership, Sandberg’s book has elicited praise from all over the country. “Lean In” has even lead to a national initiative to empower women in business. If you’re still not sold, check out Sandberg’s 2010 TED Talk that was the catalyst for her book.

Build Your Dream Network

by J. Kelly Hoey

What is networking in today’s digital age? Is it meeting with people for coffee? Messaging someone on LinkedIn? Or maybe networking is even liking a Facebook post. In “Build Your Dream Network,” networking expert Kelly Hoey gives advice on how to network in the business world today. “Build Your Dream Network” includes advice on connecting with people and dealing with always-packed schedules, and is loaded with infographics and charts on how to become a digital-age networker.

How to Develop Self-Confidence & Influence People by Public Speaking

by Dale Carnegie

Being able to effectively and persuasively share information with people is key in business today. Famous lecturer Dale Carnegie, who also wrote “How to Win Friends and Influence People,” has developed other advice and guide books on how people can better work and communicate in business. By the end of this book, any presentation or speaking event will be a breeze!

We hope you pick one of these books to guide you down your career path! What other career-oriented books have you gotten great advice from?

What Role Should Analytics Play in Your Marketing?

Are your marketing efforts working? How can you tell? If you don’t know how you’re doing, how will you improve? WordStream succinctly defines marketing analytics as “the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).” Understanding what marketing analytics is and how to use it helps marketers become more efficient – maximizing budget and reducing wasted spend.

These days there are ample resources online that can take the guesswork out of your job and make your life easier. For example, Google AdWords is one of the many available platforms that can show you how many people have seen your ad, clicked through to your website, or called you. Through their tracking tools, you can tie your ads back to your bottom line – sales, new clients, or whatever moves the needle for your business.

With this in mind, what are most important metrics to track? There are many to choose from, but here are the top five key performance indicators (KPIs) you should already be tracking.

1. Revenue
If generating sales is one of your goals, you need to make sure your sales exceed your expenses in your campaigns. At the end of the day, sales revenue is the metric that will resonate most with your client or whomever you report back to.

2. Conversion Rates
Is your content marketing effective? Is your landing page traffic making it through the sales/acquisition funnel? Content marketing should never remain static. You should constantly be looking for ways to optimize and improve your content placement and landing pages.

3. Cost Per Conversion (CPC)
There are a few questions you should ask yourself when considering your cost per conversion. How much is each conversion costing you? How many conversions are your efforts generating? Of these leads, how many actually have value?

4. ROI
Here, reporting is key. Being able to report and scrutinize website activity and sources of traffic is crucial to online success. Being able to analyze this data will help you in optimizing traffic sources, which will in turn generate more lead traffic and increase your conversion rate.

5. Social Media Reach
How many leads can be attributed to your social platforms? You should know which social platforms are best suited for your business. The more targeted an approach to social media you take, the more valuable your generated leads will be.
We all want to get the most bang for our buck. Fortifying your marketing strategy with these metrics will ensure you’re able to back up your efforts with solid data and adjust where needed.

Choosing the Right Social Channels for Your Business

In the age of social media, it can be hard to keep up. As soon as you get the hang of one platform, it changes; or, newer, better platforms rise up to usurp its throne. In the game of social media, you win, or you fade into oblivion.
Part of being able to execute a successful social strategy is choosing the right platforms for your business. Among all the available options, this may seem daunting. However, if you ask yourself a few key questions, you should be able to quickly determine which platforms make sense for your business.

The first and most important question involves your social media objectives. If you’re unable to state how and why a specific channel will help you reach your goals, you should probably forgo it.
If your goal is to boost brand awareness, choose well-established platforms with a large user base and avoid newer platforms. Well-established platforms are typically easy to use and have the largest audience. As we move toward pay-to-play, it can be hard to reach your target audience organically. Look into available social media advertising options as well, whether your budget is large or small. If your goal is to increase lead generation for your product or service, platforms like LinkedIn, Facebook and Twitter are your best bet.

You should also consider the platforms your target audience is already using. For example, if the bulk of your target is women, ages 45-65, Snapchat is likely not the right platform on which to be spending your time and efforts.

Be aware of your current demographics to make the best decision. Your audience should inform your decision on where to place your efforts and the content you create. The more targeted your approach, the higher your chances are of conversion. If you don’t already have social channels set up, conduct some demographic research to determine what makes the most sense.

Where are your competitors visible online? What is their following and level of engagement like? What kind of content are they sharing? Knowing the current landscape will give you an idea of what you should and should not be sharing. Sprout Social is a resourceful platform with tools for monitoring how you stack up against your competitors on social media.

The kind of content you create depends on your business and goals. If you want to share industry-specific news, company updates or thought-leadership editorials, you want a platform that is B2B friendly, such as LinkedIn. Twitter is also a great platform for industry news and updates, and Medium, Pinterest and Instagram are best suited for B2C businesses that have interesting visual elements. These platforms lend themselves to aspirational visuals and are an excellent place to build your brand’s visual story.

As video content has become more popular, social platforms have adapted to support video content more seamlessly into their feeds. Platforms like Facebook and Twitter tend to have a more universal appeal, while YouTube, Instagram, Snapchat and Periscope appeal more to younger audiences.

When choosing the channels that are right for your business, it’s important to strike a balance. Utilizing only one platform will likely not be enough; however, spreading yourself too thin will make it difficult for you to make enough of an impact on any one platform.

Need help with your social strategy? Let’s talk!

Incorporating Improv in the Workplace

Improvisational theater or improv is a form of theater in which much of what is performed is unplanned or unscripted. Think “Whose Line is it Anyway?” or shows you might see at your local comedy club. As it turns out, improv doesn’t have to be limited to the stage. There can be many benefits to incorporating improv exercises and principles at the office.

The Power of “Yes, And…”

“Yes, and…” is the golden rule of improv and is all about positive affirmation. For example, if you’re in a scene with someone and they exclaim, “The asteroid is heading straight for Earth!” you wouldn’t respond, “No it’s not, and we’re not even on Earth,” or the scene would effectively be dead. Instead, you’d have to build upon the idea, no matter how outlandish. You might say, “Yes, and we need to build a rocket ship before it hits!”

This principle can be extremely useful when carried into to the office, as it establishes a positive and creative environment where people feel more comfortable contributing their ideas. This is especially true in brainstorm sessions. When no idea is dismissed, but is instead built upon, people are more likely to toss out bolder and more creative ideas.

Boosts Confidence

Taking risks and getting out of your comfort zone is crucial in any improv exercise. It creates a judgement free environment where no idea is shut down or “too crazy.” It can help introverts come out of their shell, while reducing anxiety around office communication. It can also help sharpen public speaking skills and is a great exercise in performing under pressure. This comes in handy in any business, but especially in an agency setting.

More Productive Meetings

Improv is all about being present and in the moment – reacting and listening to what your scene partner is saying. Scenes can quickly derail if one person isn’t actively paying attention to what the other is saying, so focus is key. In addition to greater focus, it can encourage a more open environment, making it easier for people to speak up during meetings.

Prepare for the Unexpected

This can be especially useful for any surprises that pop up at work. If a presentation goes wrong or technology fails; if there’s a crisis that needs to be solved ASAP; or, if you’re asked a question you weren’t expecting – improv teaches you to be calm under pressure and really think on your feet. These skills can also come in handy during a job interview. There’s only so much you can prepare when going into an interview. There’s always that one question that comes out of left field and requires serious improvisation to be able to think of the answer and also tie it back to why the company should hire you.

Games, Games, Games!

Not sure where to start? Improv games are great icebreakers and excellent for getting team members warmed up before a brainstorming session. Harvard Business Review gives some great examples of improv games you can try with your team.

Do you think this is a fit for your team? Give improv a try and let us know how it goes!

Our January Playlist

January is for getting back in the groove, so here’s some songs you can get your groove on to this month! Give our playlist a listen on Spotify.


Our Favorite Holiday Movies

The holiday season is here, and we’re jumping for joy! Some of the best parts about December are the holiday movie marathons that take place. We can’t wait to sit around the house in our PJs, watching these classics with our loved ones. Here are some of our favorite holiday movies and why we love them!

1. It’s a Wonderful Life – The most classic Christmas movie ever. Clarence and Zuzu’s petals and the Bank and Loan and Jimmy Stewart in the 40’s, ah. It’s a Christmas Eve tradition to drink egg nog, watch the whole movie and then catch the Santa tracker on the local broadcast station. Don’t forget: every time a bell rings, an angel gets its wings!

2. Home Alone – Where are all the ’90s kids at? It’s hard not to watch this movie every year, as it seems to be on every channel at all hours of the day (which is perfectly okay with us). KEVIN?!?!?! Beware: the sequels are terrible (except the second one, according to Rachel).

3. A Christmas Story – The nostalgia! There’s nothing better than getting to relive your nerdy, dysfunctional childhood all over again. We can’t wait to watch this one and quote along with every iconic line. Thank goodness for the 24 hour marathon on TBS!

4. Elf – It’s hard to believe this one didn’t exist before 2004 – it’s such a classic! Just your typical movie about accidentally being transported to the North Pole as a toddler to be raised alongside Santa’s elves…wait, what? Buddy the Elf is absolutely hilarious, and if you aren’t constantly quoting this movie in your everyday life, you’re doing things wrong. SANTAAAAA!!!!!!

5. Eighty Crazy Nights – An animated Hanukkah movie might not be top of mind for a holiday classic, but it’s definitely one to remember. Invite your Jewish friends over and sing The Chanukah Song at the top of your lungs – “instead of one day of presents, we get eight crazy nights!”

What are some of your favorite holiday movies to watch during the winter season? Let us know in the comments below!

Our Favorite Thanksgiving Traditions

Thanksgiving is right around the corner, reminding us all that this year is almost over. Thanksgiving is the perfect time to reflect back on the year, thinking about what we have accomplished and how we can improve. It is a time to contemplate what we are thankful for, as we spend time with friends, family and loved ones. Our team at Wellington Group Marketing and PR has decided to share our favorite Thanksgiving traditions and why it is such a special holiday to us.

Dawn – We love the holidays at our house! Thanksgiving is one of our favorites – good food, running the Turkey Trot together, time with friends and family, late afternoon naps with football playing in the background, and most importantly time to give thanks and reflect on all that we have. While I don’t get to do this every year, one of my favorite Thanksgiving traditions (I’ve been doing this since I was in high school) is to enjoy a Thanksgiving feast at several homes. It’s basically Thanksgiving dinner hopping and I love it. You really can’t beat a traditional Thanksgiving feast, and I like to be able to enjoy one as many times as possible in one day. I also love being sent home with leftovers!

Rachel – My favorite Thanksgiving tradition involves walking to the neighborhood park with my family after we are stuffed and full of wine. My cousins and I always fight over the swings and relive our glory days as kids sliding down the playground slide. It’s a great chance to catch up with family and reflect on all that we are thankful for!

Julia – For the past two years, I’ve participated in the ThunderCloud Turkey Trot and have loved it. It’s a great way to burn calories before the big meal and come together as a community. This year though, I’ve signed up to help the Austin homeless shelters with their Thanksgiving meal, which I hope will become my new tradition. I also love spending time with my family and watching the UT football game.

Nicole – Almost every Thanksgiving, my whole family is able to come together from across the U.S. to spend the holiday together. The tradition of my whole family meeting in my hometown of Chicago is my favorite part about Thanksgiving because it so rarely happens. With both of my brothers living in California, my aunt and uncle living in Texas, and other family spread out throughout Illinois, it’s one of the only times every year we can all spend together. We watch football games, cook and bake a variety of foods, share what we are thankful for, play games with the little ones, and overall just have a great time.

Michael – The Wellington’s have traditionally been big “decorators” at holiday time. The Halloween pumpkins that didn’t morph into jack-o-lanterns are repurposed into the Thanksgiving displays, joining the turkeys and hay bales that foretell the coming feast day, when big families and bigger appetites converge for a few hours of thanks, gluttony and football. Thanksgiving Day is spent at the Wellington home in Abilene—while the turkey is roasting, all the Christmas decorations make their way out from storage. As the ladies head out early for the Black Friday sales, I begin transforming the house and yard into a glowing winter wonderland. It’s a labor of love, whether the temperature is a sweat-producing 90 degrees or a finger-numbing 28 degrees with spitting snow. Each passing year makes this Thanksgiving weekend tradition a little harder to maintain, but for now, the tradition continues.

What are some of your favorite parts about Thanksgiving and what traditions does your family partake in? Let us know in the comments below!

Intern Tips: Do’s and Don’ts

Internships – the gateway to the real world and beyond, where you make lasting connections and learn the ropes of the industry. If you’re just entering the internship world, it can be very daunting and stressful. But don’t worry, we’ve got your back with these do’s and don’ts of internship life.

Read More “Intern Tips: Do’s and Don’ts”

3 Important Interview Tips

Ah the interview process – it’s an exciting, albeit nervous time for most people. The simple fact is every single interviewer is different and searching for different things. Combine that with the pressure of having to come across as the best candidate while staying true to yourself and not being too cheesy is a professional minefield. That being said, here are three simple tips for absolutely rocking it at your next interview.

  1. Dress The Part– As a rule of thumb, we always suggest you dress a little bit dressier than the place where you’re interviewing requires. Our office usually dresses casually, but that doesn’t mean we want an applicant coming to interview in jeans and a V-neck. Step it up a bit – you’re there to impress!
  2. Breathe– Seriously, just breathe. Silence is not your enemy. Don’t be terrified to pause and collect your thoughts. When you don’t breathe and collect your thoughts, you run the risk of talking yourself in circles and nobody will remember what the question (or answer) was.
  3. Be Prepared– Give yourself plenty of time to get to your interview. If you show up too early, just sit in your car and run over your information one more time. Have a copy or two of your resume, cover letter and any work samples that you have. We also suggest you have a copy of you portfolio just in case. And, for the love of all that is good, have some questions prepared to ask at the end of the interview.

Think you’re ready to put your interview skills to the test? You’re in luck! Wellington Group Marketing & PR is hiring our next rockstar intern. Interested? Send your resume, cover letter and writing samples to Sarah Smith at sarah@wellingtongrouppr.com.

The Importance of a Morning Routine

The Wellington Group Marketing & PR team is comprised of Type A” creatures of habit. If you look inside our planners and digital calendars, you’ll find a detailed layout of our day – color-coded, naturally. The way you start your day sets the tone for the rest of the day, and in our office, that’s imperative to success. Below are some tips on how to set up a morning routine that’ll leave you feeling refreshed, organized and ready to tackle anything thrown your way.

Crank The Tunes
It’s really hard to stay in bed and oversleep when you have your favorite upbeat song enticing you to start your day. Better yet, set a great song as your alarm! It’s hard to start your day off rocky when you’re being serenaded.

Me Time
Set aside a few minutes to have to yourself. Maybe it’s just a minute to make a hot cup of tea or maybe it’s a full yoga session. Whatever it is, make sure you have some time to yourself to ease into the hustle and bustle of the day.

Sweat It Out
Having an early morning sweat sesh is the perfect way to get your mind and body ready for a productive day. Not to mention, starting the day out with a crossed off item on the to-do list will give you a euphoric sensation that’ll make the rest of the list seem less intimidating.

Nutritious & Delicious
We can’t stress the importance of starting the day off with a hearty and healthy breakfast enough. While this may sound daunting to some, your breakfast doesn’t have to be difficult! We are an office of super simple smoothie lovers. There’s something about a fresh green smoothie that really helps you power through your day. Throw your favorite fruit, a leafy green, protein powder and juice or almond milk into a blender and voila!

How do you start your day off? Tell us all about it in the comments below.

Meet The WGPR Team: Dawn

Dawn Psaromatis

One of the Wellington Group Marketing & PR core values is “laugh hard, work hard,” and boy do we live up to it. Our office is a tight-knit group of individuals with quirky personalities and passionate spirits. Our team is incredibly unique, and we want to invite you to see a little behind the scenes of what it’s like to be surrounded with so many strong-willed and impressive individuals.

Our next team member to introduce to you is Dawn, our fearless team leader. Dawn is described as remarkable, talented, joyful and a prankster by the rest of the WGPR team. She may hide shrimp tails in your desk for a laugh, but Dawn truly is a one-of-a-kind person with an outstanding sense of humor.

What is your favorite animal?
Goats (fainting goats to be exact)

What’s your favorite color?
Orange and pink

What’s your favorite book?
Pillars of the Earth or East of Eden

What’s your favorite movie?
Sliding Doors

What’s your favorite TV show?
CBS Sunday Morning

What is your favorite song?
My List, Me and You and Your Great Name

What is your favorite food?

What is your favorite outdoor activity?

What is your favorite form of exercise?
Power walking, running or weight lifting – anything I can do

What is your favorite time of year?
Fall (cooler temperature, beautiful colors, winding down the year, holidays) and Spring (new beginnings)

At what age did you become an adult?
Middle school

If you could be any fictional character, who would you be?
Hermione Granger

If you won the lottery, what would you spend it on?

  • Securing my son’s college fund and savings
  • Paying off any debt/credit card balances
  • Paying off my family’s debt/credit card balances (including my sister’s tuition)
  • A home in Austin (this includes mother-in-law quarters in the back) and a home in Steamboat
  • An office with a test kitchen for Wellington Group Marketing & PR
  • Surprise vacation for my team members
  • Fixing my car and giving it to someone (for free)
  • Buying me a new car
  • 10% for our church
  • A big donation for the missionary we sponsor in Rwanda
  • Adopting a child (or children)
  • A condo and car for our nanny
  • A scholarship fund for underprivileged kids (starting to work with them in middle school)
  • A private plane
  • A boat

If you could meet anyone, living or dead, who would you meet?Jesus, Jimmy Fallon and Bono

What’s the best compliment you’ve ever received?
Anything about my character and humor (and my legs)

If you could go anywhere in the world, where would you go?
Fiji and New Zealand

What is the best gift you’ve ever received?
My husband and son

How would you describe your personal style?

Our Favorite Austin Brunch Spots

Is there anything more satisfying than a really good brunch? We don’t think so… As an office of brunch lovers, we know that Austin’s booming brunch scene can make for some tough decisions– that’s why we put together this list of our favorite brunch spots that we think everyone needs to check out.

True Food Kitchen – 222 West Avenue
Brunch doesn’t have to leave you feeling weighed down and tired. True Food Kitchen has lots of yummy, but also good for you, dishes on the menu that will leave you feeling ready to tackle your day. Items like Quinoa Johnny Cakes, Organic Egg Sandwich with Avocado and Smoked Turkey, and a Garden Scramble with Asparagus, Sweet Potatoes and Sausage. They also have an impressive brunch cocktail menu featuring the Scratch Bloody Mary, Citrus Skinny Margarita and the Farmer’s Market Sangria.

WGPR Recommends: Sit outside on the porch and order the Johnny cakes with the Scratch Bloody Mary.

Hillside Farmacy
– 1209 E 11th Street
Take a trip back to the ‘50s as you brunch in this fully restored old drug store that still features the original pharmacy cabinetry. Now a grocery store and restaurant, their brunch menu has become a favorite among Austinites. The menu offers classic, yet unique options like Green Onion Biscuits with Sausage Gravy and Ham and Parmesan Cheese Grits.

WGPR Recommends: Order the fried egg sandwich with a side of Mac and Cheese and a Hibiscus Lemonade.

Sawyer + Co.
– 4827 E Cesar Chavez
Head on over to Sawyer + Co. for some “New Orleans Flavor and Texas Hospitality.”.Saturdays and Sundays from 9 a.m.-3 p.m. you’ll find brunch specials like NOLA-style French Toast, Classic New Orleans Pork Stew with Cheesy Grits, Buttermilk Pancakes, Eggs Sardou, Trailer Park Benedict, Cajun Scramble and so much more.

WGPR Recommends: Start out with Chef Happy’s signature Boudin Balls and then try the Bananas Foster French Toast.

– 2115 Holly Street
Launderette is relatively new to the Austin food scene, but has been a hit since the day it opened. Behind this Mediterranean-fusion style restaurant are executive chef Rene Ortiz and pastry chef Laura Sawicki of La Condesa and Sway (from which they parted ways to create Launderette). Brunch specialties include Fried Oyster Florentine, Asparagus Benny, Pastrami Hash and so much more.

WGPR Recommends: Order The Americana- sunny eggs, oyster mushrooms, grilled tomato, bacon, toast and then get the Pastry of the Day for desert.
Jacoby’s – 3235 East Cesar Chavez Street
This restaurant keeps it in the family with their “Ranch-To-Table” dining experience. Their meats come directly from the Jacoby family farm and ranching facilities. There are so many delicious options to choose from on the brunch menu like Duck Confit Migas, Country Ham Schnitzel and Chicken Fried Steak & Waffles.

WGPR Recommends: Start off with a Salmon Board for the whole table, then order the Duck Confit Migas with a side of cheddar grits and finish it off with a slice of Kelli’s Blueberry Bread.


Frank – 407 Colorado Street
Aside from the awesome location in historic downtown, Frank serves up amazing hot dogs & sausages. Lately they’ve become the talk of the town for their weekend brunch. For cocktails they offer the “Red Headed Stranger” – Frank’s take on a Bloody Mary with bacon infused vodka, “The Crankenstein” which includes cold brew coffee, chocolate and vodka, and many more. For a meal, try the Chicken & Waffles, the Breakfast Burger or the Shrimp & Grits.

WGPR Recommends: The Red Headed Stranger followed by the Shrimp & Grits.
24 Diner – 600 N. Lamar
“Chef inspired comfort food.” They are indeed open 24 hours a day serving up Chicken and Waffles, Veggie Hash, Meatloaf, Burgers and Milkshakes. All of the dishes have a unique twist on the classic favorite and offer farm to table, local and organic ingredients. 

WGPR Recommends: You can’t go to 24 Diner and not try the Chicken & Waffles.

Blue Dahlia Bistro –
1115 E 11th Street
Austin’s little piece of France. This place is absolutely adorable and charming and will make you feel like you’re dining in Paris. The French Crepes, Blueberry Blintzes and Egg Frittata are perfect for brunch.

WGPR Recommends: Order The French Crepes with a side of Fruit Salad.

Walton’s Fancy and Staple –
609 W 6th Street
Sandra Bullock knew what she was doing with this one. Located in the hip and vibrant West 6th area, Walton’s is an adorable coffee and flower shop, as well as deli and restaurant. Saturdays and Sundays until 2 p.m. you can order off the brunch menu – Walton’s Benedict, Beignets, Seasonal Quiche and Belgian Waffles.

WGPR Recommends: Get the French Toast and then get some Macaroons to go!

Bouldin Creek Café – 1900 S 1st Street
Got any vegetarians in the house? Bouldin Creek Café is a completely vegetarian restaurant loved by both vegetarians and omnivores alike! While this is a great place to go to for brunch, they serve breakfast all day long! Breakfast for dinner, anyone?. They have an array of Omelets, a “Predictable Breakfast”, Migas and Tamales (pictured).

WGPR Recommends: Sit on the porch and soak in the South Austin vibes. Start off with Beet Lemonade and some Chips and Salsa, then order the Tamale Breakfast. Finish it all off with of their fresh baked goods.

What are some of your favorite brunch spots in Austin? Let us know your brunch “must-haves” in the comments below.

The 2016 Culturemap Tastemaker Awards

Culturemap Tastemaker Awards 2016

Anytime there’s a party involving the crème de la crème of the local culinary scene, you can count us in. The Culturemap Tastemaker Awards is one of our favorite events of the year. From rockstar chefs to super suave bartenders, attendees can sample the talents of them all. We threw back michelada oysters, devoured nutella mousse and savored every tequila-laden beverage we could get our hands on. Seriously, what’s not to love?

The food – We came. We saw. We conquered. After sampling every table, we were tempted to make the rounds again. From San Antonio favorites like Brigid and Shuck Shack to Austin newbies such as Central Standard and Geraldine’s, each table offered something unique and flavorful. While everything was absolutely delicious, some of our favorites included the pork belly from Wu Chow and the chocolate nutella mousse from Oasthouse Kitchen + Bar.

When it came to drinks, the Herradura Tequila sure was flowing. Bartenders from some of the most popular haunts in town dazzled with their creativity and artistic flair. From fancy pouring, to herbs picked straight from their gardens, we were incredibly impressed with this year’s top bartender choices. Huge congratulations to Justin Elliott of The Townsend for winning the Bartender of the Year Award – it was well deserved.

After eating and drinking to our hearts content – it was time to get silly. We discovered the wonders of edible pictures thanks to Kellie’s Baking Co. All other baked goods that don’t have our faces on them will pale in comparison to the excitement of eating a sugar version of yourself. We then moved on to the My Event Is The Bomb interactive photo booth. The usually composed WGPR ladies simply couldn’t let the dinosaur masks and humorously large sunglasses go to waste. We simply commandeered the station and had a ball. The only thing to top off all the fun? Being sent home with warm Tiff’s Treats.

Thank you, Culturemap for throwing, once again, an amazing party. We will most certainly be back next year to see what magical night you have planned for us.

To check out the winners of the 2016 Tastemaker awards, click HERE.