True Food Kitchen, a famed restaurant concept inspired by the principles of Dr. Andrew Weil’s anti-inflammatory diet, was looking to generate awareness within the Austin community and establish partnerships with like-minded businesses and influencers.
From well-planned grand opening parties to building relationships with key Austin media, the restaurant received more than 14,790,000 media impressions within the first three months of opening and hosted one of the brand’s most well-attended grand opening events to date.
“The team at Wellington Group Marketing & PR quickly understood how important it is for a brand like True Food Kitchen to make its entrance into a food-centric market like Austin. As our PR partners for the grand opening, Wellington Group Marketing & PR helped us find the right mix of media, influencers and local food enthusiasts to help us celebrate what was one of the brand’s most best-attended grand opening events yet.”
– Shannon Keller, Director of Marketing, True Food Kitchen
The Barre Code, a national boutique fitness studio based in Chicago, was looking to create buzz around the opening of an Austin location. The studio needed to raise awareness through media coverage and host events where they could create an authentic relationship with the local Austin community.
Through well-planned pop-up classes, a stellar grand opening party and by cultivating conversations with key Austin media, the studio was able to build a community of Barre Code-loving rock stars and reach a diverse clientele.
“Thanks to Wellington Group Marketing & PR, we were able to develop a strong brand recognition pre-opening due to the partnerships they established in the community and with media. The WGPR team was warm and friendly, going beyond the call of duty and always made us feel top priority – we made the perfect pair.”
– Cami Kirschner, owner of The Barre Code Austin
To put these delicious burgers squarely on the Austin map, this fun and spunky all-grain burger company needed to raise awareness through media coverage and sampling to get more people saying HOT DANG!
Secured media placements caught the attention of their distributors and retailers, pushing them to the front of the stores and leading to increased sales and brand awareness.
“The phrase I keep using over and over for the Wellington Group team is: ‘you guys are the BOMB!’ From the constant care and attention they provided, to the bomb diggity media coverage we received that helped increase sales, I can say the WG team is seriously dang good y’all.”
– Martha Pincoffs, Founder & CEO of The Hot Dang.
From passion project to Whole Foods distribution, this growing green juice company needed the media coverage and brand awareness to juice up sales.
Large spikes in sales and an outpouring of raging fans resulted from secured local, regional and national media coverage.
“Wellington Group invested 100% in my company and what we were trying to accomplish. Their passion for our product, their true understanding of my vision and mission and their standard of leaving no stone unturned led to back-to-back media placements locally and nationwide. Through the peaks in sales that they generated, I was able to please my stakeholders and retailers. ”
– Shauna Martin, Founder & CEO of Daily Greens
OneBlade, a luxury line of men’s razors that promises to deliver the best razor on earth, needed to generate awareness through secured media coverage and to increase online sales through a strategic digital campaign.
Our OneBlade digital holiday campaign drove a 200% increase in sales within three days of launch. MAXIM says the best razor ever, “is gorgeous” – we think so, too.
“Wellington Group Marketing & PR was an essential asset to us in securing national media coverage during the launch of our OneBlade razor. Their team was extremely passionate about our brand and I truly felt they were not just a partnered agency, but an extended part of our OneBlade Family.” – Tod Barrett, OneBlade