It’s no secret that social media is a necessity for any business, regardless of industry. And, furthermore, that staying relevant and in the conversation is crucial to social media success. However, many companies are lost when it comes to knowing what to post and how to stay relevant across their various social media platforms.
Followers of your social media accounts follow you because you provide value. Keep them engaged and interested with posts that contribute to the conversation of the day. Read on for tips on how to maintain relevancy throughout your social media efforts:
- Stay up-to-date on industry news. If you don’t know what’s going on in your industry, don’t expect your followers to maintain interest in what you have to say. Knowledge is power—if you’re well versed in industry happenings and trends, you’ll be better equipped to carry engagement-worthy online conversations. Give yourself thirty minutes to one hour per day monitoring the headlines related to your business.
- Consider the needs of your customers. Just as important as they are outside of the interwebs, your customers’ needs should always come first. Ultimately, if you’re speaking your followers’ language and keeping them engaged with valuable content, they will share, retweet or repin posts they think are worthy of being passed on, leading to increased exposure and potentially more followers (and leads). Take the time to listen in on their online conversations to see what topics are important to them. Evaluate which posts they are responding to, and use that to your advantage.
- Don’t underestimate. Don’t underestimate the time it takes to stay relevant and truly engage your followers, and don’t underestimate the importance of being proactive about that engagement. It is easy to take a reactive approach with social media – posting only when you have a photo or company news handed to you to share, tweeting back only when being tweeted to. However, the results you will find when you take the time to research relevant topics and to reach out to users who are talking about relevant keywords in your area will be remarkable. We recommend using tools like Sprout Social, Social Mention, Hootsuite and TweetDeck to stay on top of these kinds of conversations.
What are some things you do to stay relevant on social media?