We work in an industry where trends are constantly evolving, especially when you consider how the technology powering how we work changes on a daily basis.
- Artificial Intelligence (AI) is revolutionizing the digital marketing
- Marketing Technology will represent 28% of marketing budgets in 2018.
- After being introduced to the world by Pokémon Go, Augmented Reality has penetrated the marketing industry as a highly coveted way to interact with people. (Source)
Even as dynamic marketing experts, it’s possible to fall behind on the latest and greatest developments in digital, social media, and public relations. This ever-changing landscape can make our work extremely challenging, but also tremendously exciting and rewarding. That’s why you should read the news, keep up with current events online, and curate a list of influencers and thought leaders to follow for insights and analysis.
But for a more interactive and engaging way to follow what’s happening (or could happen!), we encourage you to attend relevant trade shows and conferences on a regular basis.
In fact, we’ve collected a few stellar, upcoming trade shows that we highly recommend, especially if you want to stay a few steps ahead of your competitors. And if you’re lucky, you might even run into one of us from Wellington Group while you’re there!
The Definitive Digital Marketing Gathering
Dallas, TX – December 5-6, 2017
Featuring key speakers such as Microsoft’s Senior Marketing Communication Director, Geoffrey Colon, and Social Media Strategist at Harvard, Robert Bochnak, The Definitive Digital Marketing Gathering is a fantastic opportunity to learn about contemporary trends and strategies throughout the digital world. Sessions will cover content creation, search, email, social, and just about anything else you’d need to meet all your digital marketing requirements!
Traffic and Conversion Summit 2018
San Diego, CA – February 26-28, 2018
By bringing together expert marketers who have diligently researched what’s new and hot in the industry, the Traffic and Conversion Summit will feature key breakthroughs in traffic and conversion, complete with all the new traffic channels you can use for your business.
Social Media Marketing World
San Diego, CA – February 28-March 2, 2018
A favorite among the social media mavens here at Wellington Group, Social Media Marketing World will amp up your social media presence as skillful marketers share their most effective social strategies and business building ideas.
The Social Media Conference for PR, Marketing, and Corporate Communications
Orlando, FL – March 14-16, 2018
This event at Walt Disney World will showcase the critical techniques necessary as you overcome the crowded digital world and short audience attention spans. Master key best practices for social media, digital marketing, and PR, and take a ride on the Tower of Terror as well.
Intelligent Content Conference
Las Vegas, NV – March 20-22, 2018
Featuring speakers like Robert Rose of the Content Marketing Institute, the Intelligent Content Conference spotlights how developing and implementing intelligent and strategic content is key to improving and enhancing all areas of your marketing approach so you can reach your specific target audience.
Email Evolution Conference 2018
New Orleans, LA – April 4-6, 2018
Don’t be the company sending out emails that go directly to consumers’ trash bins. At the Email Evolution Conference 2018, you’ll learn about cutting-edge technologies and strategies that will keep your customers’ attention and move them into your sales funnel.
MarTech – The Marketing Technology Conference
San Jose, CA – April 23-25, 2018
Need a boost in your tech knowledge? MarTech offers you a forum to learn about new technologies and understand how they are being revolutionized for use in the marketing space. Now is not the time to be left behind the cutting edge!
To ensure your business takes advantage of the newest marketing trends, get these trade shows on your calendar. Your clients and customers will appreciate it!