Ready. Set. Grow!
Creating the First Fully Integrated Digital & Traditional Marketing Firm in Texas
We’re proud to announce that WGPR has merged with Integrate Agency, a Houston-based public relations and social media agency. Our newly merged agency will assume the Integrate Agency name and brand, and we’ll be led by Wellington Group’s CEO, Robbie Wright, and Allie Danziger, founder and president of Integrate Agency.
Our small team of 20 will be expanding to more than 30, and we couldn’t be more excited. More team members mean bigger, better and, dare we say, integrated, work for our clients. From traditional public relations to social media and a full array of digital services, we know that this marriage of expertise will bring increased results for our clients.
Who is Integrate?
Integrate began life in 2009 as the dream of Allie Danziger, a young and ambitious PR account executive in New York City. She wanted to shake up the industry through digital tactics that were new at the time.
After pioneering a successful social media department at a real estate-focused PR agency during the height of the recession, Allie caught the entrepreneurial bug. She started by freelancing for clients across the country, consulting with PR agencies on how to merge social media into their work, developing distinctive marketing campaigns, and training executives on digital strategies.
Allie’s work for a few quickly grew into retainers for many. Swapping her comfy PJs and home for a power suit and brick-and-mortar office, she formed the thriving agency that Integrate is today.
And thrive, they have. Since its inception, Integrate has been recognized by PRSA Houston, IABC Houston, and AMA Houston for its award-winning client work, as well as being named the Top Mid-Sized Agency of the Year from PRSA Houston in 2014.
Between Allie’s entrepreneurial gusto and the impressive company she’s built, it’s easy to see why Integrate is a great fit for WGPR.
Why the Merger?
The simple answer? We wanted to grow smarter, faster, and stronger. The opportunity to become Texas’ very first fully-integrated digital and traditional marketing firm was one we just couldn’t pass up, especially in the current marketing and media landscape.
More than anything, this merger is about combining the respective strengths, talent and expertise of the Integrate and Wellington teams to deliver unparalleled service to our clients, both present and future.
What Does This Mean for Our Clients?
Our clients will receive the same level of service that both agencies have always provided. In fact, it might even get better! We will now be able to offer public relations and digital marketing services that are even more data-driven, based in strategic thinking, and seamlessly integrated.
Change can be both nerve-wracking and thrilling, so we’re eager and anxious to begin our work as one cohesive team. The wild ride has only just begun!